Threada vs. Acquire CX Automation
Acquire.io focuses on live chat, cobrowsing, and CX workflows. Threada delivers crawl-first retrieval with citations, freshness controls, and hardened embeds for your public site. Here is how they compare and how to combine them.
Comparison
| Dimension | Threada | Acquire CX |
|---|---|---|
| Grounding | Hybrid RAG with refusal policy and citations | Live chat, workflows, and knowledge snippets |
| Freshness | Sitemap-first crawl, IndexNow, incremental recrawl | Manual knowledge updates and CRM syncs |
| Analytics | Per-embed impressions, opens, chats, messages, fallback reasons | Conversation, CSAT, and agent metrics |
| Security | SRI, strict widget CSP, origin checks, SSO, formal threat model | Platform security; embed controls depend on deployment |
| Multi-tenant | Agency friendly styling and quotas per tenant | Single brand focus per workspace |
When Threada fits best
- Visitors want cited answers on marketing, docs, or pricing pages without queueing for live chat.
- Agencies manage multiple brands and need isolated styling, quotas, and analytics.
- Security teams insist on strict CSP, origin validation, and enterprise SSO.
- Ops teams want retrieval transparency to reduce hallucinations quickly.
When Acquire shines
- Cobrowsing, screen share, and human assistance drive conversions.
- Complex workflows require orchestrated routing and CRM context.
- Sales teams rely on Acquire’s automation to move conversations between channels.
Pairing both
- Deploy Threada on content-rich pages for grounded Q&A with citations.
- Keep Acquire handling live chat, cobrowsing, and escalations.
- Trigger Acquire handoffs when Threada detects transactional or account-specific intents.
- Track Threada containment alongside Acquire CSAT to decide where to expand content vs human workflows.
Grounded answers reduce bounce while Acquire handles high-touch engagements. Together they cover self-serve discovery and guided conversion without sacrificing accuracy.