Threada vs. Cognigy Conversational AI
Cognigy specializes in enterprise conversational automation across channels. Threada focuses on grounded website answers with citations, freshness controls, and hardened embeds. Here is how they compare and how to use them together.
Comparison
| Dimension | Threada | Cognigy |
|---|---|---|
| Primary mode | Retrieval-augmented answers with citations | Intent and flow based automation |
| Data source | Live site via sitemap-first crawl and uploads | Trained intents, connectors, and flows |
| Freshness | IndexNow and incremental recrawl keep context current | Requires updating intents and knowledge sources |
| Security | SRI, strict widget CSP, origin checks, SSO, formal threat model | Enterprise platform security; web embed hardening depends on configuration |
| Analytics | Per-embed impressions, opens, chats, messages, fallback reasons | Conversation and flow analytics |
| Multi-tenant | Agency friendly styling and quotas per tenant | Oriented to single enterprise deployments |
When Threada fits best
- Marketing, docs, and pricing pages need cited answers without heavy intent modeling.
- Agencies manage multiple brands and need isolated styling, quotas, and analytics.
- Security teams require strict CSP, SRI, and origin validation for embeds.
- Ops wants retrieval transparency and adaptive thresholds to reduce hallucinations.
When to lean on Cognigy
- Complex omnichannel flows including voice, IVR, and backend actions.
- Existing investments in Cognigy connectors and flow designs.
- Scenarios where intent routing and enterprise integrations dominate.
Pairing both
- Deploy Threada on public web pages for immediate cited answers.
- Use handoff triggers to send transactional intents from Threada to Cognigy flows.
- Feed Threada fallback reasons and unanswered questions into Cognigy to decide which intents to model.
- Keep Threada fresh with scheduled crawls and IndexNow while Cognigy runs structured automation.
Grounded web answers and enterprise conversational flows serve different needs. Pairing Threada with Cognigy gives visitors clarity while complex actions stay in a platform built for them.