Threada vs. Gorgias AI Assistant
Gorgias excels at ecommerce support, pulling orders and customer data into agent workflows. Threada focuses on grounded answers for public pages with transparent retrieval. Here is how they differ and when to run both.
Quick comparison
| Dimension | Threada | Gorgias AI Assistant |
|---|---|---|
| Grounding | RAG with citations and refusal path | Order-aware macros and ticket flows |
| Freshness | Sitemap-first crawl, IndexNow, incremental recrawl | Syncs to help center and store data |
| Analytics | Per-embed impressions, opens, chats, messages, fallback reasons | Ticket, CSAT, and deflection metrics |
| Security | SRI, strict widget CSP, origin checks, formal threat model, SSO | Ecommerce-grade security, less focus on embed CSP |
| Multi-tenant | Agency friendly styling and quotas per brand | Single store or multi-store via account setup |
When Threada fits better
- Shoppers ask product, sizing, shipping, or returns questions on public pages.
- You need cited answers to reduce bounce before checkout.
- Agencies run multiple storefronts and need isolated styling and analytics.
- Security teams want strict CSP and retrieval transparency for AI answers.
When to keep Gorgias front and center
- Authenticated flows that need order lookups or returns.
- Agent workflows where macros and collision handling matter.
- Deep Shopify or ecommerce integrations for refunds and replacements.
Pairing approach
- Add Threada to product detail, sizing, and policy pages for instant cited answers.
- Keep Gorgias in account areas or when the visitor mentions an order or email.
- Set triggers to hand off account intents from Threada to Gorgias agents.
- Track containment, CSAT, and outdated feedback to tune Threada crawl cadence and thresholds.
Threada keeps pre-purchase answers accurate and fast. Gorgias stays the system of record for orders and tickets.