Threada vs. Helpshift Mobile Support
Helpshift powers in-app messaging, bots, and agent workflows for mobile products. Threada focuses on grounded website answers with citations, freshness controls, and per-embed analytics. Here is how they compare and how to run them together.
Comparison
| Dimension | Threada | Helpshift |
|---|---|---|
| Primary surface | Website pages (marketing, docs, pricing) | In-app/mobile messaging, SDKs |
| Grounding | Hybrid RAG with refusal policy and citations | Knowledge bases and prebuilt flows |
| Freshness | Sitemap-first crawl, IndexNow, incremental recrawl | Manual knowledge updates or API syncs |
| Analytics | Per-embed impressions, opens, chats, messages, fallback reasons | In-app engagement, ticket metrics |
| Security | SRI, strict widget CSP, origin checks, SSO, formal threat model | SDK-level security and auth |
| Multi-tenant | Agency friendly styling and quotas per tenant | Multi-app support via Helpshift dashboards |
When Threada fits best
- Website visitors research pricing, documentation, or policies and expect cited answers instantly.
- Agencies manage multiple brands and need isolated styling, quotas, and analytics.
- Security teams insist on strict CSP and origin validation for embeds.
- Ops teams want retrieval transparency to reduce hallucinations quickly.
When Helpshift remains essential
- In-app support, push notifications, and agent workflows happen inside your mobile experience.
- You rely on Helpshift bots to triage users before human escalation.
- SDK-level offline handling and push updates are important.
Pairing approach
- Deploy Threada on public web pages for grounded Q&A.
- Keep Helpshift inside mobile/web apps for authenticated or device-specific workflows.
- Share Threada unanswered questions with Helpshift knowledge teams so both surfaces stay aligned.
- Feed Helpshift ticket insights into Threada crawl scope to ensure frequently asked topics remain fresh.
Together, Threada covers the marketing and docs surface while Helpshift handles in-app help, creating a consistent experience across every touchpoint.