Threada vs. Heyday by Hootsuite
Heyday focuses on conversational commerce, product discovery, and agent handoffs for retailers. Threada delivers grounded website answers with citations, freshness controls, and per-embed analytics. Here is how they differ and how to combine them.
Comparison
| Dimension | Threada | Heyday by Hootsuite |
|---|---|---|
| Grounding | Hybrid RAG with refusal policy and citations | Product catalog chat and agent routing |
| Freshness | Sitemap-first crawl, IndexNow, incremental recrawl | Syncs to catalog and CMS connectors |
| Analytics | Per-embed impressions, opens, chats, messages, fallback reasons | Commerce chat metrics and conversions |
| Security | SRI, strict widget CSP, origin checks, SSO, formal threat model | Platform security; embed headers depend on setup |
| Multi-tenant | Agency friendly styling and quotas per tenant | Retail brand focus |
When Threada fits best
- Shoppers ask sizing, shipping, or policy questions that need citations.
- Agencies manage multiple storefronts and require isolated styling, quotas, and analytics.
- Security teams demand strict CSP, SRI, and origin validation for embeds.
- Ops teams want retrieval transparency to cut hallucinations quickly.
When to keep Heyday front and center
- Product recommendations, cart-building, and agent handoffs drive revenue.
- Multichannel messaging with store associates is a priority.
- Catalog integrations and inventory awareness are essential.
Pairing both
- Place Threada on product, FAQ, and policy pages for grounded answers with citations.
- Keep Heyday for personalized recommendations and live agent chat.
- Route account or order intents from Threada to Heyday when authentication or human context is needed.
- Track containment, CSAT, and conversion metrics to tune placement and crawl cadence.
Grounded answers reduce bounce before checkout while Heyday handles commerce workflows and agent follow ups.