Threada vs. HubSpot Chatbot
HubSpot chatbots are great for routing to forms and capturing leads inside the CRM. Threada is built for retrieval-augmented answers with citations and enterprise guardrails. Here is how they differ and how to run them together.
Quick comparison
| Dimension | Threada | HubSpot Chatbot |
|---|---|---|
| Grounding | RAG with citations and adaptive thresholds | Flows and CRM data |
| Freshness | Sitemap-first crawling, IndexNow, incremental recrawl | Content sync or manual updates |
| Analytics | Per-embed metrics plus retrieval traces and fallback reasons | Conversation counts and conversions |
| Security | Strict widget CSP, SRI, postMessage origin checks, formal threat model | Solid SaaS security, less focus on embed CSP |
| Multi-tenant | Agency friendly white label and quotas per tenant | Single brand tied to one HubSpot portal |
| SSO | OIDC and SAML ready at launch | Depends on HubSpot plan and portal setup |
When Threada fits better
- Visitors want instant answers with citations on marketing or docs pages, not a form handoff.
- Agencies manage multiple brands and need isolated styling, quotas, and analytics.
- Security teams require CSP and origin validation on all embeds.
- Ops teams want retrieval transparency to tune accuracy rather than only tweaking flows.
When to keep HubSpot
- Lead capture, qualification, and CRM enrichment are your primary goals.
- You rely on HubSpot workflows for routing and lifecycle automation.
- Authenticated areas already depend on HubSpot permissions and forms.
Run both side by side
- Place Threada on product, pricing, and docs pages for cited answers.
- Keep HubSpot chat for campaign landing pages where form fill is the goal.
- Route account or billing questions to HubSpot forms or agents; let Threada handle general questions and surface citations.
- Compare containment and conversion metrics to decide which entry point fits each page type.
Grounded answers reduce bounce and build trust. HubSpot forms keep your pipeline fed. Together they cover both discovery and conversion without sacrificing security or analytics.