Threada vs. OpenAI GPTs
Building a custom GPT via OpenAI’s interface or API gives flexibility but leaves crawling, security, and observability to you. Threada delivers a production-grade stack: polite sitemap crawling, embeddings, adaptive thresholds, per-embed analytics, and enterprise guardrails. Here is how they differ.
Comparison
| Dimension | Threada | OpenAI GPTs (custom) |
|---|---|---|
| Data sourcing | Sitemap-first crawl, IndexNow, manual uploads | Manual document uploads or API calls you script |
| Grounding | Hybrid retrieval, adaptive thresholds, refusal policy, citations | Prompt engineering plus optional retrieval plugins |
| Observability | Per-embed impressions, opens, chats, messages, fallback reasons, retrieval traces | Custom logging you need to implement |
| Security | SRI, strict widget CSP, origin checks, SSO, formal threat model | Depends on your hosting and middleware |
| Multi-tenant | Agency friendly styling, quotas, and analytics per tenant | You must build your own tenant isolation |
| Governance | Prompt versioning, crawl job logs, stale alerts | Manual change tracking |
When Threada fits best
- Marketing, docs, and pricing pages need zero-hallucination answers with citations.
- Agencies manage multiple brands and need consistent styling, quotas, and analytics.
- Security teams insist on strict CSP, SRI, and role-based access.
- Ops wants automated alerts for stale content, crawl failures, and negative feedback spikes.
When GPTs are useful
- Rapid prototyping or internal demos where manual uploads are acceptable.
- Highly bespoke workflows that require custom code or plugins beyond website Q&A.
- Teams that already have infrastructure for logging, security, and approvals.
Pairing approach
- Deploy Threada on your site for public Q&A and lead capture.
- Use GPTs for internal experimentation or as a sandbox for niche flows.
- Feed Threada analytics (unanswered questions, stale alerts) into GPT experiments to decide what new content or guardrails are needed.
- When GPT flows graduate to production, mirror the guardrails Threada provides: adaptive thresholds, refusal logic, per-request logging, and SRI.
Custom GPTs showcase what is possible. Threada keeps your public assistant accurate, observable, and secure without rebuilding the stack from scratch.***