Threada vs. Qualtrics XM AI

Qualtrics XM AI focuses on experience management across surveys, feedback, and analytics. Threada delivers grounded website answers with citations, freshness controls, and per-embed metrics. Here is how they differ and how to combine them.

Comparison

Dimension	Threada	Qualtrics XM AI
Core focus	Grounded website answers with citations	Surveys, feedback, and XM analytics
Grounding	Hybrid RAG with refusal policy and citations	Survey responses and experience data
Freshness	Sitemap-first crawl, IndexNow, incremental recrawl	Based on uploaded or connected datasets
Analytics	Per-embed impressions, opens, chats, messages, fallback reasons	XM dashboards and sentiment analytics
Security	SRI, strict widget CSP, origin checks, SSO, formal threat model	Enterprise-grade security via Qualtrics platform
Multi-tenant	Agency friendly styling and quotas per tenant	Enterprise XM focus

When Threada fits best

• Visitors want immediate, cited answers on marketing, docs, or pricing pages.
• Agencies manage multiple brands and require isolated styling, quotas, and analytics.
• Security teams insist on strict CSP and origin validation for embeds.
• Ops wants retrieval transparency to reduce hallucinations quickly.

When to rely on Qualtrics

• Collecting feedback, running surveys, and analyzing experience data is the priority.
• You need XM dashboards, sentiment analysis, and workflow automation.
• Voice of customer programs require structured survey journeys.

Pairing both

1. Deploy Threada on public pages for grounded Q&A with citations.
2. Trigger Qualtrics XM surveys after key interactions or on exit intent to collect feedback.
3. Feed XM insights into Threada content plans (e.g., highlight confusing topics to crawl and surface).
4. Compare Threada containment with Qualtrics sentiment to guide copy and crawl cadence.

Grounded answers reduce friction while Qualtrics captures how visitors feel about the experience. Together they improve both action and insight.