Threada vs. Zowie AI
Zowie automates ecommerce chat across channels. Threada delivers crawl-first retrieval with citations, freshness controls, and hardened embeds for your public site. Here is how they compare and how to combine them.
Comparison
| Dimension | Threada | Zowie AI |
|---|---|---|
| Grounding | Hybrid RAG with refusal policy and citations | Intent automations tuned for ecommerce |
| Freshness | Sitemap-first crawl, IndexNow, incremental recrawl | Depends on catalog syncs and knowledge upkeep |
| Analytics | Per-embed impressions, opens, chats, messages, fallback reasons | Ecommerce automation KPIs |
| Security | SRI, strict widget CSP, origin checks, SSO, formal threat model | Platform security; embed controls depend on deployment |
| Multi-tenant | Agency friendly styling and quotas per tenant | Single brand focus |
When Threada fits best
- Visitors want cited answers on sizing, shipping, returns, and product guides without entering a ticket queue.
- Agencies manage multiple storefronts and need isolated styling, quotas, and analytics.
- Security teams insist on tight CSP and origin validation for embeds.
- Ops teams want retrieval transparency to reduce hallucinations quickly.
When to lean on Zowie
- Automated handoffs from chat to email, SMS, or agents are mission critical.
- You already invested in Zowie knowledge bases and macros tuned to your ecommerce stack.
- Campaign chat flows and order updates happen across multiple messaging channels.
Pairing both
- Add Threada to docs, policy, and product detail pages for grounded answers.
- Keep Zowie powering messaging channels and agent workflows.
- Trigger Zowie conversations when Threada detects transactional intent (orders, cancellations) that require authenticated steps.
- Compare Threada containment with Zowie deflection to decide where to expand content or automations.
Grounded answers reduce bounce while Zowie keeps omnichannel commerce running smoothly. Together they cover discovery and fulfillment without sacrificing accuracy.