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Grounded AI chat for your website

AI chat grounded in what you've published.

Threada answers visitors with conversational clarity—using only what you've published, with clickable citations visitors can verify and honest limits when information isn't available.

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Instant demo. Enter your website URL (not a social profile) to see it answer real questions in under a minute. No credit card required.
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The problem with AI chat isn’t the AI. It’s the source.

Generic chatbots pull from training data and the open internet. They can sound confident even when they’re wrong.

When a visitor asks about your return policy and gets a fabricated answer, you usually find out after someone’s upset.

The Threada difference

  • Threada indexes your website and answers questions using only what you've published.
  • Responses cite their sources. Visitors see where the answer came from and can click through to verify.
  • When the answer isn't there, it says so. Instead of guessing, Threada is honest — and helps visitors refine their question or points them somewhere useful.
  • It sounds like a person, not a bot. Clear, natural language — not scripts or generic AI output.

Live in minutes. Grounded from day one.

1
Connect your site
Paste your URL or sitemap. Threada indexes your published content.
2
Customize
Match your brand. Set tone and boundaries. No code.
3
Embed
Copy one snippet. Install it anywhere.
4
Go live
Visitors get answers from your content, with citations they can click.
5
Improve
Analytics show top questions and unanswered gaps. Update your site, and Threada stays current with re-indexing.
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What you get

Cited responses

Answers link to their source. Visitors can verify for themselves.

Honest limits

When content doesn't exist, Threada says so instead of guessing.

Omnichannel routing

Email, SMS, voice, social, Slack/Discord, WhatsApp templates, in-app, and web funnel into one queue.

Ticketing & shared inbox

Unified ticketing with SLAs, assignments, and full history.

Call escalation

Schedule Google Meet calls from tickets with shareable join links.

Action integrations

Trigger refunds and updates in Shopify, Stripe, Zendesk, HubSpot, or webhooks.

Agent copilot

Summaries and reply drafts grounded in conversation context.

Content gap analytics

See what visitors ask and where your content falls short.

Automatic freshness

Your assistant stays current as your site updates.

No-code setup

Brand colors, tone, welcome message. One embed snippet.

How it compares

Capability Threada Generic AI chat Site search
Answers grounded in your published content Yes No Partially (shows pages, not answers)
Clickable citations to source pages Yes Sometimes / inconsistent N/A
Won’t guess when info isn’t available Yes Often guesses N/A
Helps refine unclear questions Yes Sometimes Limited
Keeps answers current as your site changes Yes (re-indexing) Not reliably Depends on implementation
No-code embed Yes Varies Varies
Analytics on top questions + unanswered gaps Yes Limited Limited
White-label control (agency use) Yes (plan-based) Rare N/A

Who it's for

Teams who can't afford wrong answers

When a made-up detail or confident-sounding mistake creates real problems for your business.

Sites with deep content

Documentation, knowledge bases, product catalogs, FAQs — Threada makes it searchable through conversation.

Businesses without support staff

Let visitors help themselves with real answers instead of hiring or outsourcing.

Agencies managing multiple clients

One dashboard, multiple sites, consistent quality — without babysitting each bot.

Questions you might have

Will it work with my site?
Threada works across platforms—WordPress, Webflow, Shopify, custom builds, and more. For JavaScript-heavy sites, we render pages before indexing. For content that isn’t public, you can upload PDFs and documents.
What about content that isn't public?
Upload PDFs and documents directly. They're indexed alongside your site.
How hard is setup?
Paste your URL, customize the look and feel, copy one embed snippet. The demo takes about a minute. Full indexing depends on site size.
What if my content is technical or complex?
Threada handles documentation, knowledge bases, technical specifications, and detailed product information. The more complete your content, the more helpful the assistant.
How do I know it’s working?
Analytics show what visitors ask, what gets answered, and what doesn’t—plus top queries, unanswered questions, and engagement metrics per embed.
Is my data secure?
Your content is indexed for retrieval, not used to train AI models. Data is hosted on Google Cloud Platform with encryption in transit and at rest. GDPR-aligned with deletion on request.

Not sure yet?

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